Your Network Is Your Net Worth: Why Online and Offline Networking Matters More Than Ever

Lucinda Faucheux @luce_travelmama @tripluxtravel

If there's one truth I’ve carried with me from my corporate AV days to my freelance consultancy years—and now into the world of luxury travel—it’s this:

Your network really is your net worth.

Whether you’re building a business, growing a brand, or simply wanting to be known in your field, the relationships you build along the way matter more than any fancy logo or clever marketing strap-line.

Networking isn’t optional - it’s essential

I’ve always said: go to everything.

Turn up to every networking event you can—online and offline. Even the ones where you’re not sure if your ideal client will be there, or ones with your peers and suppliers. You just never know who’s in the room, who they know, what you might learn, or what seed you’re planting with a conversation.

It’s not about the hard sell—it’s about building relationships.

You want to be someone who comes to mind when a need arises. Someone people trust, respect, and feel comfortable recommending. And trust me, that only comes with time and visibility.

And don’t forget your suppliers...

LATO Roadshow

Networking isn’t just about clients—it’s also about the people behind the scenes who help you deliver the service.

Whether you're in the corporate world, events, or travel, attending supplier events, FAM trips, or trade showcases can be game-changing. It builds credibility, insider knowledge, and trust. When your supplier knows you personally, you're front of mind for updates, priority access, and insider intel you can pass on to clients.

For me in travel, meeting with hotels, tour operators, DMCs, tourist boards, and airline partners gives me a deeper understanding of what’s truly on offer—and lets me deliver more thoughtful, up-to-date advice to my clients. And in turn? That makes me more referable.

So if you’re skipping supplier invites because they “don’t lead to sales,” you’re missing a trick (and also the potential for a nice freebie or two!)

Get clear on your niche and USP

Effective networking starts with clarity.

Ask yourself:

• Who are you trying to reach?

• What problems do they face?

• Where do they hang out?

  
  

For me, my target market for TripLux Travel is clear: busy senior executives who want exotic, complex travel experiences without the stress of organising them. They love adventure, luxury, and efficiency—but they’re time-poor and overloaded with decision fatigue. My job is to remove the stress and turn their vision into a seamless, curated itinerary—whether that's for business or leisure.

When you know who you're talking to, you stop trying to appeal to everyone and start being remembered by the right people.

Online or offline: Both are powerful

Offline events give you that in-person spark: eye contact, laughter, real human connection. Online events offer unmatched reach and convenience—you can network globally from your kitchen table.

Use both.

Join industry groups on LinkedIn or Facebook. Attend niche meetups. Go to local business events. Post valuable insights. Show up with intention and consistency.

Your next client, collaborator, or cheerleader could be a comment or conversation away.

And don’t forget - networking is fun!

People sometimes treat networking like a chore, but honestly? Some of my best opportunities have started with casual conversations over coffee (or cocktails!).

When you approach it with curiosity, generosity, and authenticity, you’ll be amazed at what comes back to you.

So here’s your nudge:

• Get visible.

• Say hi first.

• Join the conversation.

• Make time for the room—virtual or otherwise.

Because your next opportunity probably won’t come from a stranger,

It’ll come from your network.

The Power of Follow-Up

After an event, don’t forget to follow up.

Send a quick message to those you met. A simple “It was great to connect!” can go a long way. It shows you value the relationship and are interested in continuing the conversation.

Consider scheduling a coffee or a virtual chat to deepen the connection. This follow-up can turn a fleeting encounter into a lasting relationship.

Leveraging Social Media for Networking

In today’s digital age, social media is a powerful tool for networking.

Platforms like LinkedIn, Twitter, and Instagram allow you to connect with industry leaders and peers. Share your insights, comment on others’ posts, and engage with your network.

This not only keeps you visible but also positions you as a thought leader in your field. Remember, consistency is key. Regular engagement can lead to meaningful connections.

Building a Personal Brand

Your personal brand is crucial in networking.

What do you want people to think of when they hear your name?

Craft a clear message about who you are and what you do. Use your online presence to showcase your expertise and values.

A strong personal brand makes you memorable and increases your chances of being referred.

Conclusion: Embrace the Journey

Networking is a journey, not a destination.

Embrace every opportunity to connect, learn, and grow.

Remember, your network is your net worth. Invest in it wisely, and you’ll reap the rewards.

So, get out there, make connections, and watch your opportunities multiply.

Find me on LinkedIn — I’d love to say hello.

Written by Lucinda Faucheux - Co-Founder of Travel Support Circle, and Founder of TripLux Travel